We may use and share your information for any legally permissible purpose. We may match, use, and share any of the information we collect from you to any personally identifiable information we obtain through third parties. Examples of some ways we may use or share information that we collect about you include:
- present the Site and its contents to you;
- improve your user experience with Blue KC and expedite access to your account;
- notify you of any Blue KC promotions, deals and other information that may be of use to you or any deals or promotions from our partners;
- create or administer your account and communicate with you about account creation, activity or modification, placed orders and shipping updates;
- notify you about any changes to this Privacy Policy or the TOS;
- respond to your requests and questions;
- fulfill any other purpose for which you provide it or in any other way we describe when you provide it;
- fulfill any purpose with your consent;
- operate, assess, analyze, enhance, and improve our businesses, research, data, marketing and advertising strategies, and our product offerings;
- enforce our rights and carry out our obligations which includes performing accounting, auditing, and billing activities;
- protect against fraud;
- comply with applicable laws, regulations and industry standards and enforce our rights and our TOS and other policies.
- providing you with products or services;
- providing you with customized content and services;
- providing customer support;
- communicating with you by e-mail, United States mail, telephone, text message, and/or mobile devices about products or services that may be of interest to you either from us, or from any of our affiliates, sponsors or other third parties;
- working with our advertising partners; and
- performing functions as otherwise described to you at the time of payment collection.
In order to perform certain services on your behalf, we may publish certain information that you provide. You agree that any testimonial feedback or other comments provided by you to Blue KC becomes the sole and exclusive property of Blue KC and that such information may be used by Blue KC for any legally permissible purpose, including but not limited to marketing and advertising its services and products.
We may also aggregate and anonymize this information with similar information from our other customers in order to understand how our customers use our Sites or our Services, and/or third-party service providers may collect non-personally identifiable information from our Sites.
You acknowledge and agree that Blue KC may use and disclose your personal and non-personal information to public or private third parties: (i) to comply with requests for inspection by law enforcement officials (including potential criminal activity); (ii) to respond to cease and desist letters, arbitration proceedings, legal actions and suits, criminal and civil subpoenas, or any court orders; (iii) to enforce or apply the terms of this Privacy Policy or any other agreement between us, including, the TOS; and (iv) to protect our rights, property, or safety, as well as the rights, property, or safety of our users, or others, whether during or after the term of your use of the Site or any Services.
Health and Financial Information
For more information regarding how we may use or disclose your protected health information or personally identifiable information, please see our Notice of Privacy Practices.
Your Information Will Not Be Sold
We will not sell any information you submit to us to any third party without prior written notice to you and an opportunity for you to opt-out of such sale, provided, however, that we are permitted to sell your information in the event of a merger, acquisition, change of control, or sale of substantially all of our assets or our business (or any substantially similar transaction). However, you agree that we are able to sell aggregated and/or deidentified information that we may collect related to you and your use of the Site or Services.
Communications from Us
Unless you opt out of certain communication features, we may use your information to communicate with you, such as through e-mail, newsletters, and telephone. You may opt out and/or unsubscribe to communications from Blue KC at any time. See the Opt-Out Provisions and Updating Your Information section below for applicable contact information and directions.
Legal Process and Investigation Issues
From time to time, Blue KC may be required to respond to a subpoena, a court order or similar investigative demand from law enforcement, a government agency, or a private litigant. Blue KC reserves all rights to defend, within its sole discretion, against such legal requests, demands, and claims. For instance, Blue KC may raise or waive legal objections or rights. Blue KC also reserves the right to disclose your information, as allowed by applicable law, when we believe it is reasonably appropriate based on the situation. Such disclosure may occur, but is not limited to, disclosing your information in connection with efforts to: (i) investigate, prevent, or commence other actions regarding suspected illegal activity or other wrongdoing; (ii) protect or defend the rights, property or safety of our company, our users, our employees, or others; (iii) comply with applicable law or cooperate with law enforcement; or (iv) enforce the TOS or other agreements or policies between you and us related to the Site or the Services.
Notice about Social Security Numbers
We do not collect social security numbers of customers or other users, and you should not provide such information to Blue KC. Nonetheless, if Blue KC comes into possession of users’ social security numbers or collects such information in the future, the information will be treated confidentially and not shared with third parties unless allowed by law. Additionally, Blue KC will take reasonable steps to limit the access to such social security numbers and take legally required steps to secure the transmission of the data containing such social security numbers.
Third Party Privacy Policies May Be Applicable
This Privacy Policy does not cover any third party’s use or handling of your information once it is shared. Instead, the privacy policies of the third party(ies) will govern. We encourage you to visit the websites of those third parties and fully read and understand their privacy policies. Some of these entities or their servers may be located outside the United States.
Links
The Site may contain links to other websites. Blue KC disclaims any responsibility for the privacy practices of third parties that may have links to or from our website, or any framed content on our website. We encourage you to review the privacy policies/statements of every website that you visit that collects personally identifiable information.
